The web form that I have to fill out to receive a complimentary magazine subscription calls for me to enter my name and my address. Then I get the opportunity to opt in for a couple of email newsletters and I’m asked for some demographic information. Then: “As an identifier please select eye color (this information is required by Macworld’s auditing company in lieu of a signature to prove your request of this free offer.)”
What color did you say?
Telling you would be like giving away my pin number or a rubber stamp of my signature.
I already have all those things.