At the end of the Third Street Promenade in Santa Monica there is a three story tall inflatable Smurf and there’s a full time security guard watching him around the clock. When the guard’s shift ends, he drives home and says, “It was a quiet day. No one tried to touch the Smurf. No one asked me to hold a camera and shoot their picture. No one ever takes a group photo. It’s always just one person with the Smurf behind him, and there’s always a friend or a parent on hand who can take the picture.”